LUV iz… generating REACTIONs


LUV iz… a choice
Originally uploaded by communi_TEEZ

“The thing about making bags or clothes is that it’s all been done before. Because of that, you don’t worry so much about startling
originality. Instead, the goal is to create a reaction, to generate emotion, to provide usefulness or
a connection. You’re not going to make a diaper bag or a scarf or a blouse that has never existed
before. What you might do, though, is create a juxtaposition that generates a reaction, that
touches an emotion.”

+ excerpt from “INSUBORDINATE- Linchpins Everywhere You Look (vol 1)”
page19, Seth Godin(author) praises Lynn Gordon

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